A white, smartphone-sized base onto which cameras and LCDs can be attached interchangeably. For some reason they didn’t use the terminology “phone” upfront. They keep describing it as a gadget builder.
Of course this concept is a little different in execution than Google’s phone. However it has all the same features. instead of moving around the components on to a core piece of “phone”, with the Modu mobile phone, it’s the core that moves around into different shells of components.